I support ambitious wellness-led brands to achieve breakthrough growth while having a positive impact on society. 

I help founders and CEOs connected to the wellness industry turn brand and marketing into levers of growth while building companies that earn trust and have a positive impact. My specialty is stepping into wellness-led cpg, retail, food and lifestyle companies that have traction but need a sharper strategy, stronger positioning and systems that support scale without sacrificing integrity, accessibility or long term value.​

 

I’ve spent 20+ years operating across Fortune 30 environments, creative agencies, high-growth startups and even my own CPG company. These experiences taught me what fast-moving organizations often forget: ​growth isn’t solely connected to marketing, sales or product functions - growth is the alignment of all three and the narrative and decisions that connect them.​ .

 

What I do:

• Work at the intersection of growth, brand and corporate responsibility to help leaders make decisions that resonate and perform in the market

• Build strategies that founders and their teams can execute quickly 
• Create marketing engines tied directly to revenue, retention and trust
• Bring clarity to complex decisions in fast-moving environments
• Strengthen cross-functional alignment so organizations scale powerfully without fragmentation​

 

Where I’m most valuable:
• Crossing $5M-$50M in revenue
• Entering new categories or repositioning in crowded markets
• Preparing for investment, partnership or major retail expansion
• When a founder or CEO needs a strategic operator without a full-time CMO hire​

 

I partner well with leaders who think differently - the ones willing to redefine categories, challenge assumptions and build brands with meaning and momentum. I often step in as a fractional operating leader or advisor, bringing senior-level thinking without adding unnecessary layers.​

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What I value

​• Creativity that solves problems and opens new ways forward

​• Growth that respects people, time and long-term impact

​• Organizations that hold their values when pressure rises 

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​These values shape how I work, how I collaborate and how I choose where to invest my energy.

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A sample of companies I've directly supported:​

• Target

• General Mills

• Best Buy

• Gallo

• Inspire Brands

• Danone

• Rae Wellness​

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If you're scaling something powerful, I'd love to connect.