I support ambitious brands to achieve 
breakthrough growth. 

ABOUT
I'm a mother to two incredible boys who inspire me to lead with purpose and who won't let me take myself too seriously. :)

I've spent my career moving between worlds: Fortune 30 giants, creative agencies, emerging brands, and my own startup. Each taught me something the others couldn't: how to build at scale, think without constraints, move with urgency and build something from nothing. Now I bring that experience to brands at their most pivotal moments. I'm drawn to leaders who see possibility where others see complexity - the ones transforming their categories, not just competing in them.

WHAT I DELIVER​

• Brand clarity that drives decisions - I cut through complexity to define what you stand for and how to show up consistently across every channel, turning strategic ambiguity into executable roadmaps.

• Marketing that pays for itself - I build programs rooted in consumer insight that deliver measurable ROI—not vanity metrics, but real revenue growth and defensible market position.

• Cross-functional alignment that sticks - I bridge silos between product, sales, and marketing, creating the internal cohesion that makes external momentum possible.

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HOW I CONTRIBUTE​

• 20+ years as a strategic operator - I've led brand and marketing transformations across categories, building omni-channel engines that scale efficiently and drive sustainable competitive advantage.

• Culture built on the 5Cs framework - I lead through Curiosity, Collaboration, Creativity, Competitiveness, and Consistency - embedding these into how teams think, decide, and execute daily.

• A multiplier for existing teams -  I elevate your current talent while filling strategic gaps, bringing fresh perspective without disrupting what's already working.

 

WHERE I ADD THE MOST VALUE

• With growth-minded founders and CEOs ready to invest in marketing for scale - Leaders who understand marketing's strategic role but need an experienced operator to own it.

• In organizations hungry to evolve - Teams that know they need to level up their marketing sophistication but aren't sure where to start or what to prioritize.

• In fast-moving environments - Companies where learning happens quickly, decisions aren't bottlenecked, and there's appetite to test, measure, and optimize.

• At brands willing to make bold moves - Companies that listen to their customers, trust data over gut and have the courage to zig when their category zags.